Down with Facebook, Twitter, and Crap!
A couple of months ago, I was all excited about rebuilding this website - especially because the loading times had become awful. My devil-advocate friends, none more so than Ms. Archana Mittal Garg, were killing me for this!
But I love the way Toubé Bäs has been growing up ... the brand, the essence, the feel of it. In any other business (may be), loading times etc. would have been a case of worry ... directly affecting parameters like, "customer retention period", "hit-to-buy ratios" etc. etc ... I, on the other hand, didn't see any difference in the sales ... which only meant (or probably this is only what I want to interpret) that visitors to this site don't mind the mess as long as the t-shirt designs live up to their expectations. Too far fetched an interpretation ... ? May be! Very possible!
Back to the site-rebuilding phase, though. For a plethora of reasons, I thought may be it's time to add some interactivity to the site. So I switched on the commenting section so that visitors can start commenting on this space.
Plus, the more I read on the internet, the more I got conned into adding Facebook and Twitter widgets ... falling into the hands of the social networking boom of the previous few years. Everybody's been riding the bandwagon, so why not Toubé Bäs, right?
Wrong! Just a day since I launched the new site, and I am already getting that feel, "Hey! This is not me!" I was never game do doing things the easy-peasy-japanese way ... right? Anything that comes easy, goes easy as well. Plus, Toubé Bäs is so much about being different ... so why add all these paraphernalia like everyone else in the world seems to be doing?
It's all just too suffocating. Hence, I've removed the Facebook and Twitter stuff from Toubé Bäs (except for a link to theToubé Bäs on Facebook, and let it lead it's slow, quiet, and detached life in one corner of the internet, with its base of loyal, albeit few (so what), customers. As far as the word-spread is concerned, I will continue to write post cards to my customers ... that's some fun!
But I love the way Toubé Bäs has been growing up ... the brand, the essence, the feel of it. In any other business (may be), loading times etc. would have been a case of worry ... directly affecting parameters like, "customer retention period", "hit-to-buy ratios" etc. etc ... I, on the other hand, didn't see any difference in the sales ... which only meant (or probably this is only what I want to interpret) that visitors to this site don't mind the mess as long as the t-shirt designs live up to their expectations. Too far fetched an interpretation ... ? May be! Very possible!
Back to the site-rebuilding phase, though. For a plethora of reasons, I thought may be it's time to add some interactivity to the site. So I switched on the commenting section so that visitors can start commenting on this space.
Plus, the more I read on the internet, the more I got conned into adding Facebook and Twitter widgets ... falling into the hands of the social networking boom of the previous few years. Everybody's been riding the bandwagon, so why not Toubé Bäs, right?
Wrong! Just a day since I launched the new site, and I am already getting that feel, "Hey! This is not me!" I was never game do doing things the easy-peasy-japanese way ... right? Anything that comes easy, goes easy as well. Plus, Toubé Bäs is so much about being different ... so why add all these paraphernalia like everyone else in the world seems to be doing?
It's all just too suffocating. Hence, I've removed the Facebook and Twitter stuff from Toubé Bäs (except for a link to theToubé Bäs on Facebook, and let it lead it's slow, quiet, and detached life in one corner of the internet, with its base of loyal, albeit few (so what), customers. As far as the word-spread is concerned, I will continue to write post cards to my customers ... that's some fun!